We’ve talked before about the importance of understanding your own personal values and how they can powerfully impact your career growth. It is a subject we are incredibly passionate about so we thought it a natural progression to highlight how to apply values on an organizational-level.
Why are values so important in todays’ career climate?
Values form the inner circle of the DNA of your organization. They are the frame of reference that allows you to identify not only what you do, but more critically, why.
Sometimes we become so focused on the details, the nitty-gritty, all those exact tasks that are needed to be completed each day that we lose a sense of ‘why’ we are doing our job. It is that reminder of ‘why’ that can reenergise and invigorate the passion among employees to achieve the guiding principles and purpose of the organization.
Like the points on a compass, values orient your organization towards its broader mission, enabling you to overcome setbacks.
Creating a culture around a shared set of core values and beliefs is not only profitable to the bottom-line but to all future possibilities. When employees know what their business stands for and they share these values a beautiful thing can happen – employee advocacy. When someone speaks positively about their employer and their products/services to acquaintances they become brand ambassadors in their own right – and a future employee or client could be listening. Never underestimate the power within your existing team of talent.
Values-based organizations are fierce competitors confirming that ‘values’ are becoming a necessity and there’s plenty of scientific research to back this up. So how can you gain a values, agility and sustainable competitive advantage? Reading the Values & Talent Branding research is a good place to start the journey or continue reading to learn from the best.
Values & Talent Branding
This research paper showcases global values insights into how values alignment can build your talent brand.
How best-in-class organizations do it
Here at Fuel50, we see amazing transformations within leading organizations on a regular basis. Take DS Smith, a leading provider of sustainable packaging solutions employing over 26,000 people in 36+ countries, as a perfect example. After a large number of acquisitions, surveys showed the way employees understood DS Smith values varied significantly throughout the organization.
DS Smith created Engaging Managers, an initiative focused around values because, as Claire Barraclough, Learning & Development Manager at DS Smith said: “having values makes us do things”. Engaging Managers allows the opportunity for all managers to inspire, develop skills to increase engagement and become true role models for their corporate values to achieve their strategic goals.
“We have worked hard to improve the discussion between colleagues of what we need to do as individuals, teams and businesses and how we are going to achieve it. Sometimes we lack a sense of why we need to do something.”
So how exactly did they achieve this? And what impact did it make to their organization?
So if you haven’t begun already, now is the time to redefine your own collective organization values, align your strategic goals accordingly – and leverage these to increase your employee engagement.