About this story

Since its beginnings in the early 1960’s this company has evolved from a small New Zealand juice business to a leading Australasian drinks company and the market leader in energy drinks in Australia and New Zealand. Including some of Australia and New Zealand’s best known brands, this company is all about branding – both internal and external.

Part of the Japanese beverage and food company Suntory Group, this business is achieving consistent growth and high overall engagement, to the extent that in 2012 it was recognised by Aon Hewitt as Best Employer in both Australia and New Zealand.

[us_testimonial author=”OD Manager” company=””]The purpose and values program we designed with Fuel50 was regarded as one of our best programmes to date. Managers organisation-wide felt that the conversations this programme sparked were like gold-dust to the business.[/us_testimonial]




Food & Beverage

Industry Vertical








This company is aspiring to be a Best Places to Work winner and aims for excellence in all aspects of the business and HR practices in particular. Operating in Australia and New Zealand as part of Global FMCG organisation they employed 2000 staff across multiple locations.

Consulting on a yearly basis which included a review of the key business strategic goals, the focus for HR/OD, and strategizing around how we could best support success with in the business.


Branded Fuel50 CareerDrive™ license using all 5 exercises and career planning


Leaders as Career Coaches and customised Purpose workshops


Individual career engagement programs


Increase in the career development line in engagement survey and reduction in attrition figures. Fuel50 plus our licensed material and strategic consulting contributed to this company achieving a 10 point percentage increase in their Aon Hewitt engagement survey on the career development line was a staggering result for the business and contributed to an uplift in engagement across the organisation.

This career initiative was one of a range of initiatives that resulted in the business achieving the Aon Hewitt Best Place to Work category winner for 2012.

  • Leaders as Career Coaches
  • Personal Career Ownership
  • Focus on Values alignment
  • Focus on Purpose Alignment

a staggering 10% increase in engagement across the entire company


Aon Hewitt Award

Achieved the Aon Hewitt Best Place to Work award