About this story

This organization has evolved from a small New Zealand juice business to become a leading Australasian drinks company and the market leader in energy drinks. Revenues for 2013 were $405.8 million. Known for a culture of flexibility, best practice and innovation, this organization prides itself on a strong employee value proposition providing a compelling career experience from floor staff to senior executives.

Values are a big part of what they do and values are referred to internally as the company’s biggest asset. Like any asset, the company spends time on maintaining these values and ensuring they connect today just as much as they did in the past.

[us_testimonial author=”HR Director” company=””]Fuel50 has made a significant impact on our Engagement Survey Results. As a consequence, we are now planning a further ramp of our career program next year. Fuel50 have been a fantastic support and have really made a difference.[/us_testimonial]




Food & Beverage

Industry Vertical








From the onset of our partnership we have worked to develop customized and unique career initiatives spanning several. Each annual initiative has needed to support the overall business strategy and the prioritized focus for HR/OD for that year, while providing value add to each employee’s career within their organization.

In previous years the business has leveraged the Fuel50 CareerDrive and Training Programs (Powerful Career Conversations for Leaders and IGNITE! Employee workshops) to improve leadership capability and employee engagement.

In 2013 the business had a new Organizational Purpose and had under gone a values refresh so the focus was on alignment of Personal Vision, Values and Purpose to that of the business. This was critical to the organization galvinizing the work population to support stretch business goals, creating a ground swell of energy and discretionary effort.


Branded Fuel50 CareerDrive™ license with branded FuelValues™ tool


Powerful Purpose Alignment workshop materials downloaded from Fuel50


Train-the-trainer program for internal leader facilitators


Working in partnership we created a program that would support everyone in the business to connect to business Values, Vision and Purpose in a powerful way. This involved creating an environment to support every employee to connect their own personal Values, Vision and Purpose to that of the organization.

Through Fuel50 CareerDrive each employee was able to articulate their personal drivers, then during a one day workshop were supported to join the dots from personal Values, Vision and Purpose to that of the business through self-reflection, leader-led team discussions and powerful facilitation.

Fuel50 provided the online software and the training materials, but the workshops were all run by internal people both from HR and Managers from the business.

The outcome anticipated was an increase in engagement survey questions relating to understanding individual contribution, sense of accomplishment, likelihood of staying and telling others great things about working there.


10 percent increase in their Aon Hewitt Engagement Survey


of the respondents to the post program survey, 80% had an increased understanding of their own values and personal purpose


had an increased understanding of their connection to the organization’s purpose and strategy


agreed they now have a better understanding of the unique contribution that they make to the business