Z Energy was created in 2010 when Royal Dutch Shell sold its local downstream business. It supplies fuel to retail customers and large commercial customers such as airlines, trucking companies, mines, shipping companies and vehicle fleet operators.
Right from the beginning, Z decided to do things differently. They set out to be known as an extraordinary, world class kiwi company with ambitious goals. Ambitious goals required a market strategy that would allow Z to differentiate itself in a generic competitive local market place. The key to doing this, senior leaders concluded, would be through its people; extraordinary people would deliver Z extraordinary results.
Z Energy increased engagement from 66% to 78% between 2013 and 2015
Most preferred brand
According to recent surveys, Z Energy has become the number one favourite brand in the industry.
Between 2013 and 2015, Z Energy saw a 34% point increase in NPS, 34% above the industry average!